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TARGET
CUSTOMER
CONCERNS
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TABLET
-BASED
SALES
TOOLS
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DIGITAL
MEDIA
ACROSS
ALL
DEVICES
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LIFE
SCIENCES
MEDIA
WITH
A
TWIST

Healthcare

Fully engage HCPs and patients. Get measurable results.

Barrington raises the bar on innovative and effective digital healthcare media, including closed loop marketing (CLM) for pharma, biotech and medical device companies.

We pioneer interactive digital experiences at association events, innovate iPad-based tools for field sales, and push the envelope with non-personal promotions.

Barrington is at the cutting edge of pharma-focused HCP marketing as a leading Veeva content provider. In addition to producing iRep apps, we piloted Veeva Approved Email and Engage. We work with clients migrating to Veeva Vault and PromoMats for content management, MLR lifecycle management and more.

Our end-to-end project management ensures that projects are produced efficiently, flawlessly and on time with minimal legal-regulatory delay. Our success is evidenced by the media recognition awards we’ve garnered and the successful healthcare clients we serve.

  • Veeva iRep
  • Veeva Approved Email
  • Veeva Engage
  • interactive digital for HCPs

  • patient videos
  • MOA animation
  • medical writing
  • sales training

Attract attention. Excite customers. Arm them with information. Get measurable results.
Use Barrington.

  • ATTRACT
  • EXCITE
  • INFORM
  • MEASURE

Get noticed… or get lost.

Pull crowds at meetings and events.
Attract attention with Approved Email and Engage.
Add interactive and rich content to your website.
Make your marketing multichannel.

Get your brand noticed with Barrington.

Work

PRODUCT LAUNCH PROMO
PRODUCT LAUNCH PROMO
Sample Reel
Sample Reel
TRADE SHOW ATTRACT
TRADE SHOW ATTRACT

Connect with your customers.

Promote peer practice successes.
Use Approved Email to get in front of customers.
Create HCP buzz at meetings and conferences.
Keep customers engaged with Veeva.

Grab attention…and hold it…with Barrington.

Work

INTERACTIVE GAMES DEMO
INTERACTIVE GAMES DEMO
SALES MEETING VIDEO
SALES MEETING VIDEO
TRADE SHOW VR
TRADE SHOW VR

Add snap to serious content.

Put Veeva Engage to work.
Take customer segmentation and conversion to a new level.
Convert your MOA into interactive media.
Use Approved Email to fill in information gaps.

Make your points powerfully; make sure they stick.

Work

NURSE TRAINING
NURSE TRAINING
INTERACTIVE IPAD MOA (EXCERPT)
INTERACTIVE IPAD MOA (EXCERPT)
PATIENT VIDEO
PATIENT VIDEO

Quantify impact.

Translate HCP interactivity into customer metrics.
Add continuous improvement to closed loop marketing.
Use Veeva to understand customer concerns.
Report real ROI with doctors, nurses and office staff.

See the return in ROI.

Work

MULTICHANNEL REPORTING
MULTICHANNEL REPORTING
TABLET-BASED CLINICIAN DETAILER
TABLET-BASED CLINICIAN DETAILER
INTERACTIVE HCP APP
INTERACTIVE HCP APP
ATTRACT

Get noticed… or get lost.

Pull crowds at meetings and events.
Attract attention with Approved Email and Engage.
Add interactive and rich content to your website.
Make your marketing multichannel.

Get your brand noticed with Barrington.
ONCOLOGY REPEATER
40′ X 20′ COMPOSITE VIDEO CANVAS (segment)
SAMPLE REEL
EXCITE

Connect with your customers.

Promote peer practice successes.
Use Approved Email to get in front of customers.
Create HCP buzz at meetings and conferences.
Keep customers engaged with Veeva.

Grab attention…and hold it…with Barrington.
WEB POSTED PATIENT STORIES
WII-BASED INTERACTIVE GAMES
80′ WIDESCREEN PRESENTATION (excerpt)
INFORM

Add snap to serious content.

Put Veeva Engage to work.
Take customer segmentation and conversion to a new level.
Convert your MOA into interactive media.
Use Approved Email to fill in information gaps.

Make your points powerfully; make sure they stick.
NURSE TRAINING
INTERACTIVE IPAD MOA (excerpt)
SAMPLE REEL
MEASURE

Quantify impact.

Translate HCP interactivity into customer metrics.
Add continuous improvement to closed loop marketing.
Use Veeva to understand customer concerns.
Report real ROI with doctors, nurses and office staff.

See the return in ROI.
INTERACTIVE HCP APP
TABLET-BASED CLINICIAN DETAILER
Multi Channel Reporting Healthcare
MULTICHANNEL REPORTING